iPhone 17 for Rs 51,990: Reliance Digital’s New Apple Blitz

If a new iPhone has been on the wish list, Reliance Digital’s latest campaign gives buyers a reason to move sooner rather than later. Called ‘All About Apple’, the promotion covers the iPhone range along with MacBook Neo, iPad, Apple Watch SE 3 and AirPods Pro 3, using cashback, exchange bonuses and old-device value to cut prices.

The iPhone 17 (256 GB) tops the list of deals at an exchange-effective price of Rs 51,990. Buyers looking at the Pro models will find the iPhone 17 Pro (256 GB) at Rs 1,00,990 and the iPhone 17 Pro Max (256 GB) at Rs 1,14,990. The iPhone Air (256 GB) is available at Rs 69,990.

Reliance Digital hasn’t left out shoppers eyeing older models either — the iPhone 16 (128 GB) is priced at Rs 40,990 and the iPhone 15 (128 GB) at Rs 30,990. Across the entire iPhone range, customers who trade in an old device can also claim an exchange bonus of up to Rs 23,000, in addition to any cashback on offer.

The campaign isn’t limited to phones. The MacBook Neo, powered by the A18 Pro chip and built for Apple Intelligence, is available with EMIs starting at Rs 1,799. The iPad (A16, Wi-Fi, 128 GB) comes at an effective price of Rs 41,900 against its Rs 49,900 MRP, with a free case worth Rs 1,999 thrown in. The Apple Watch SE 3 (44mm GPS) starts at an EMI of Rs 1,130, while the AirPods Pro 3 start at Rs 1,020 EMI.

On top of the price cuts, Reliance Digital is offering up to 24 months of No Cost EMI through its consumer finance tie-ups. The steepest discounts under ‘All About Apple’ apply on July 18 and July 19, though the campaign itself is already live across Reliance Digital’s stores and online store.

[Wikimedia Commons/by Kkdi63]